Wednesday, August 31, 2011

J Brand Announces Sportswear Collection

Photo credit and story details:  WWD

Summer is not over, yet I am already looking forward to Spring 2012 when J. Brand launches their new 140 piece sportswear line.  As reported on WWD this morning, the collection includes leather jackets, tops, pants, and skirts.  Donald Oliver, new design director, is heading the operation.  “From day one, we wanted her [the customer] to be easygoing, uncomplicated, subtly sophisticated," said Oliver. "We wanted her to feel relevant, not trendy, not like she’s trying too hard, which is why I think the garments have an ease about them.”
I have always considered Vince to be my favorite band when it comes to timeless sportswear that always feels right.  However, the J., Brand launch will be challenging that come 2012, based on the preview looks and my fanatical obsession with their jeans.
What about you?  Are you a J Brand fan?

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